Last year it was all about pomegranates. You couldn’t and still can’t go into a grocery store without seeing row after row of new products containing pomegranate juice.

This year it seems from the folks I’ve spoken with, cheese is the new pomegranate juice.

Consider the following anecdotal evidence…


I spoke with numerous checkers over the past few weeks from three different grocery chains who reported cheese flying off the shelves… And keep in mind checkers are pretty numb to what passes by them… It takes a lot to catch their eye…

The launch of Culture magazine… A magazine devote to cheese…

Several of the major food makers are expecting huge jumps in the sales of mac and cheese this year…

Cheese shops I spoke with tell me there has been no drop in cheese sales, higher end cheeses are selling still selling well and there has been a big increase in folks asking about American Artisan Cheeses.

Then there’s the predicted trend of a return to comfort foods… Which includes mac & cheese as well as cheese burgers.

We would love to hear your thoughts on the trend, or if you have a favorite cheese use the comments section to promote it…

And if you just find you can’t get enough cheese stories, I found this video by Jeffrey Roberts, author of The Atlas of American Artisan Cheese…