Some ideas just seem bad on the surface… But if airlines giving away free booze is the start of a new trend, no better occasion than Valentines Day…

Southwest Airlines has announced that in conjunction with Finlandia Vodka they’ll be giving away free Finlandia and juice cocktails on February 14th… Because what really says I love you like a free cocktail at 8 AM….

But better yet, on St. Patrick’s Day it’s complimentary beer day…

The insert in my Southwest seat pocket read…

“At Southwest Airlines we enjoy spending the holidays with you. When you’re onboard during festivals, enjoy one of our spirited selects on the house.”